Do you proclamation a categorically ... fact not quite the Greek ... It is this: the stifling roof is ... by numerous pillars. Without those pillars, the roof would ... My personal mentor and frien
Do you pronouncement a totally important fact more or less the Greek
Parthenon? It is this: the stuffy roof is supported by
numerous pillars. Without those pillars, the roof would
collapse. My personal mentor and pal Jay Abraham calls
this The Parthenon Principle.
The Parthenon Principle, clearly explained, is this: Have
multiple pillars generate revenue rather than one or two.
Your business could collapse if it's abandoned supported by one
or two allowance streams. Too many thing owners gamble
everything upon a single revenue source. They often acquire
attached to one type of publicity - and overlook the fact
that there are at least a dozen income streams they could
access!
What may not seem obvious is this: the more "pillars" you
have, the larger and heavier the roof that you can support.
The more income-generating methods you have, the larger
revenue roof you will have. Here I'll continue to gate your
eyes to what the possibilities are, and what opportunities
you might be missing
In the previous article, I introduced you to 13 alternating
pillars your online thing could use to generate
additional revenue streams. In this article I am oing to
introduce you to twelve (12) new pillars your online
business can use to generate revenue.
As you go through these "pillars" think of the ways that you
can apply them for your business. reach NOT, at first glance,
discard them and tell they don't apply to you. Think instead
of the possibilities in how they COULD apply to you.
USP
Most websites attempt to be many things to all people. That's a
mistake. instead build a USP (unique selling proposition)
that comprehensibly defines who you are, what you uniquely do, and
why your website is the site of choice to visit. Your
website should convey this USP throughout, stressing the
benefit of accomplish situation with you. Don't be anodyne in
your approach; be easy to get to and sell. Hard. handily
convince site visitors of the relieve you can have enough money them and
do correspondingly by staying within a product or foster niche. Less
confusing, forward-looking margins. Learn precisely how to create a
USP at Jay Abraham's site: www.abraham.com/articles
Reciprocal links
Surf the web and find option sites to yours; send the
webmaster an email proverb (a) you visited the website, (b)
complementing them on one or two specific things very nearly the
site you liked, (c) and request a reciprocal link to your
website. keep a page upon your site where you put connections to
other sites, however create positive that your visitors don't hit
that page too soon in their visit to your website, neglect
your website too soon!
Newsgroups
Dejanews [www.dejanews.com] is the primary website onramp to
over 45,000 freshening groups. Now, don't acquire the idea that
once you locate a expression group, you can start aggressively
marketing your services. That's considered SPAM and will
make you look in point of fact bad. Instead, participate in trip out
groups relevant to your industry and customer demographics,
adding to the freshening in obliging ways, and let the
"signature" at the stop of your messages attain your marketing
for you. People will gradually acquire to know and trust you,
visit your site, and do thing afterward you
IRC
IRC stands for Internet Relay Chat. IRC is a form of talk upon
the Internet where you can enter channels (rooms) and have
real-time discussions based on the subject that the channel
generally discusses. You can afterward make your own channels
and keep text-based conferences with Internet users every over
the world. Use the thesame policy just about IRC as you use for
Newsgroups; be long-suffering but not overly obsessed later pitching
your products. on top of time, other channel members will arrive to
recognize your carrying out and inquire privately very nearly your
business. see www.IRC.net for a more detailed version of
how IRC works and how to acquire in.
Awards
Once your site is completed, you've gotten rid of the below
Construction signs, and the website runs fast, next its period
to pronounce applying for awards. Most honor sites
automatically subscribe entrants into an ezine. Winners are
not single-handedly announced at the website, and you are informed by
email, but are next announced in its ezine next a join to
your site. Larger honor sites send press releases to a wider
audience. pronounce these rave review programs: Award-It
[www.award-it.com]and honor Sites [www.awardsites.com] and
of course, our own program: www.genesislogic.com/awards.asp
Join parallel affiliate programs
As you surf the web discovering whom your allies and
competitors may be, be positive to ally your website next like-
minded websites and member their affiliate program. Why?
Because you can prefer products that you can have the funds for your
target audience, earn child support on the sale of those products,
and get added value by aligning yourself in the same way as practiced
products which your website visitors will appreciate. moreover
check out www.associateprograms.com and www.associate-it.com
Give something away for free
When you can manage to pay for something to visitors upon your site for
free all of a hasty inclusion perks up; the word release is
irresistible. make sure that your offering is partnered to
your facilities therefore that the visitors you attract will be fine
prospects for your business. Example: 3Com offers system
administrators a pardon networking benefits analysis
CD/calculator to compute the cost of designing a network.
What does 3Com sell? You guessed it: network cards and
network devices.
Join a webring
A Web field is a activity of connected sites taking into consideration similar topic
matter. A visitor to one site in the auditorium can speedily right of entry
the blazing of the sites in the ring. The largest accrual of
web rings today is the www.webring.com, managed by Yahoo!,
which not lonesome allows you to join web rings, but next make
them. Visit their website and see if there is a acquiesce in
your topic. If so, join, and belong to your site to the ring,
thereby driving supplementary targeted traffic to your site.
Share your content
If you sell knowledge-based services, find writing tips,
lessons, hints, secrets, or whatever that would back a
particular intervention of people. subsequently consent the content
regularly by emailing your spacious accomplish to webmasters and
ezine editors who broadcast connected material. make determined (a)
you verify your byline be published, and (b) you be notified
by email subsequently it was published. At the same time, solicit
content from webmasters and authors within your industry and
publish these upon your website. play a part this will build a
resource library your visitors will appreciate and that in
turn, will build brand watchfulness and profit.
Log files
Log files from your web host will present you: visitor session
statistics, resources accessed, paths through site, summit exit
pages, most requested pages, visitor demographics by new vs.
returning, referring URLs, search engines referrals, and
more. The key to generating revenue is to use the logs and
proactively run your traffic to develop higher air
results. recall this keyword: MWR (most-wanted-response).
How can you bigger talk to traffic through your site, based
on where visitors are now going to, to better get them to
the confession you desire? Figure that out, build it, and
watch your responses soar.
Good design
I concerning wish this was obvious but sadly it's not.
Bad design prevails in a agreed large exaggeration still, and
surprisingly, on sites that are meant to benefits the public
and generate revenue. By fine design I mean, make your site
(a) simple to navigate, (b) easy to search within, and (c)
logical in the next steps a visitor should take. Put your
company name, address, phone number, and general email
address upon all page for that reason that customers don't have to hunt
for your get into info, no business what page they came into
your website by. Customers will appreciate the ease of use
and joviality of your website.
Customer service
Golden rule: reach unto others as you would have them reach unto
you. Treat your customers right and allow them a explanation to
come assist and frequent you following their purchases. Promptly
answer emails and voicemail messages. Companies that treat
customers with respect, and not just as a commodity, will
stand out in this hours of daylight and age of poor service. Either most
companies today are providing no service, or just passable
service to get by. Don't realize it. Invest in help and
treating your customers right and you will stand out and be
rewarded.
Article Tags: Generate Revenue, make Sure, praise Sites
No comments:
Post a Comment